Lauren Sapala gives us some tips on bookcovers and their importance to self-publishing done right. In other words, it’s probably not a DIY project, if you want to make it out of the slush pile.
by Lauren Sapala
Studies have proven again and again that humans make purchasing decisions based on emotional factors. This probably happens most frequently in the glittering online jungle known as Amazon.com. I read recently that Amazon is the only search engine people use with the mouse in one hand, and a credit card in the other.
For me, a regular Amazon customer, I don’t even need my credit card. The site has my payment information recorded and it’s as simple as one click to send a new book to my Kindle.
If you’re a writer, and a reader, I know this is true for you too.
Emotional decision making + split-second purchasing power =
You better have a damn good book cover.
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