Now for a small rant.
I was reading through a self-published book, and every time I see “It’s,” it’s like stubbing my toe. And no, it is not being used as it is. It is being used as if IT is possessing some thing. It’s nose. It’s big fat word. No, no no no no.
Authors: Do a word search on your manuscript. Search for it’s and It’s. Every time you see one and it does not mean “It is,” rip out the apostrophe, throw it on the floor, and stomp it to death. Please. Each time you use it in a possessive sense, a kitten dies.
Argh! HIRE AN EDITOR.